Privacy Policy

Who we are

This website is maintained by Bicycle User Experience (BUX). Read about our company here. This privacy policy will explain how BUX uses the personal data we collect from you when you use this website.

What data do we collect, how do we collect it, and how do we use it?

In short, we receive, collect and store any information you enter on this website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

Currently, we collect the following data:

• When you visit the site, your IP address is stored for analytics purposes to learn about the site’s users. We use Google Analytics to do this. Read more about how Google collects and uses data through Google Analytics here.

How do we store your data?

Bicycle User Experience (BUX) hosts this website on the Kinsta platform. Kinsta takes security seriously. Your data is largely stored in their Managed WordPress Data Center in Eemshaven, the Netherlands. Certain pieces of data related to this website will necessarily leave that data center in a few scenarios, which Kinsta explains here. For Google Analytics’ data practices, see hereHere is Google’s general privacy policy, and here are Google’s data center locations.

Bicycle User Experience (BUX) will keep your data for as long as necessary for the purpose for which it was collected. After, we delete the data.


Bicycle User Experience (BUX) sends emails about BUX-related courses, news, blog posts, and account related information. We only do this to people that have subscribed to receive these updates (for example, via the BUX website), or created an account with the site. You have the right at any time to stop Bicycle User Experience (BUX) from contacting you. You may always opt out via the link at the bottom of the emails or ask to delete your account.

What are your data protection rights?

Bicycle User Experience (BUX) would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request Bicycle User Experience (BUX) for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Bicycle User Experience (BUX) correct any information you believe is inaccurate. You also have the right to request Bicycle User Experience (BUX) to complete information you believe is incomplete.

The right to erasure – You have the right to request that Bicycle User Experience (BUX) erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Bicycle User Experience (BUX) restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Bicycle User Experience (BUX)’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Bicycle User Experience (BUX) transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please email us at

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit this website, we may collect information from you automatically through cookies or similar technology.

What cookies do we collect, and how do we use them?

Bicycle User Experience (BUX) uses cookies in a range of ways to improve your experience on this website, including:

• Understanding how you use our website

For the WordPress core of the site and plugins that the site utilizes, we collect essential cookies. Through Google Analytics, we also collect cookies- see how it uses them here. Note that you can set your browser not to accept cookies, and tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

How to manage your cookies

When you first enter this website, only essential cookies and scripts are loaded. In order to use other types of cookies and scripts (e.g., Functional, Advertising, Analytics), you must give us consent via the cookie banner. You can either approve all cookie types by simply clicking Accept All, decline all cookie types by clicking Decline All, or only allow specific types by clicking the Customize button.  

Privacy policies of other websites

This website may contain links to other websites. This privacy policy applies only to this website, so if you click on a link to another website, you should read their privacy policy.

Changes to this privacy policy

Bicycle User Experience (BUX) keeps this privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25 November 2023.

How to contact us

If you have any questions about this website’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Send us an email:

Company information:

Dutch Chamber of Commerce/KvK number: 76825957

VAT/BTW number: NL003139963B95